1 · Your branded website
A modern, mobile-friendly site that looks and feels like your restaurant — menu, photos, story, hours, and ordering in one place.
Local Commerce · Featured concept
Your restaurant. Your website. Complete ordering.
A simple experience for your customers, with powerful integrations working quietly behind the scenes.
01 Why it matters
Keep your restaurant at the center of the experience.
Third-party ordering platforms are convenient, but they put a marketplace between the restaurant and the customer. BWE is building a different model: a branded ordering experience around your business, so customers order from your own website, and you stay the business they’re doing business with.
- ✓ Customers browse your menu and order on your site, not someone else’s app
- ✓ Pickup orders go straight to your kitchen
- ✓ Delivery can be arranged automatically behind the scenes
02 Customer journey
From hungry customer to completed order.
Six steps, one experience. The customer barely notices the handoffs — the restaurant barely notices anything changed.
2 · Customer places an order
Customers browse the menu, choose items and modifiers, add notes, and build a cart — designed for a phone first.
3 · Pickup or delivery
At checkout, the customer chooses. Pickup goes straight to the restaurant. Delivery collects an address for a delivery quote.
4 · Delivery quote
For eligible delivery orders, BWE requests pricing and timing automatically through the proposed DoorDash Drive integration.
5 · Secure payment
Stripe handles checkout — order total, tax, fees, and tip — in one customer-friendly flow.
6 · Make the order
The restaurant prepares it. Pickup customers collect it. Delivery orders are handed to a Dasher for the last mile.
03 · The staff experience
So what does your staff actually have to do?
A delivery order shouldn’t mean a complicated new workflow. Your team receives the order, prepares it, packages it, and has it ready. BrandtWorks handles the ordering experience, payment flow, and delivery coordination around it.
Make the order.
04 Behind the scenes
A lot happens behind one simple checkout.
To the customer, it feels like one website. Underneath, BrandtWorks coordinates the systems needed to move the order from checkout to completion — menu data, cart totals, taxes, payment, delivery quoting and fulfillment, notifications, and records.
CustomerYour websiteBrandtWorksStripe · DoorDash DriveYour restaurantCustomer
05 Delivery Proposed integration
Delivery without turning your website into a marketplace.
BrandtWorks is developing a proposed integration with DoorDash Drive, DoorDash’s white-label delivery platform. The customer still orders directly from the restaurant. If they choose delivery, BrandtWorks can securely request fulfillment through DoorDash Drive — a Dasher picks up the prepared order and delivers it. Your website stays the customer-facing experience.
DoorDash Drive integration is currently proposed and in development, and is subject to DoorDash’s technical review, eligibility, terms, and production approval. BrandtWorks is not representing current production access or partnership status until that approval is granted.
Delivery quote & fulfillment · in development
06 Payments
One checkout for the customer.
Customers shouldn’t have to understand the systems behind an order. Stripe provides the secure payment layer inside the BrandtWorks ordering experience, so customers complete payment without jumping between unrelated systems.
Choose food → Choose pickup or delivery → Pay → Done
Stripe checkout
07 The bigger picture
Built once. Adapted to each business.
This isn’t meant to be a one-off restaurant website. BrandtWorks is designing the underlying commerce infrastructure so it can be reused across multiple local businesses, while keeping each business’s storefront, menu, locations, and orders separate. Each storefront still feels like the business it belongs to — the shared technology stays underneath.
08 What’s next
Restaurants are the first chapter.
The larger vision is a reusable integration layer for local commerce. Restaurants make the model easy to see — website, products, checkout, payment, fulfillment, and customer communication — but the same approach can eventually support other kinds of local businesses. The question is always the same: what work can the website quietly take off the owner’s plate?
Want to see what this could look like for your business?
You don’t need a specification document. Show us your business — we’ll show you what we’d build around it.